Nike AR Sports Glasses

Team:

Katrina Liou | Product Design/ PM

Brooke Madigan | APLA Communications

Miles Moody | Finance Analyst

Reilly Halvorson | Fiber Science

Ethan DeBorja | Finance

Elizabeth Vogt | Strategic Enterprise Capabilities Engagement

Ayanah Shabazz | Consumer Direct Marketing

Timeline: 5 weeks

Tools: Figma, Powerpoint, Photoshop

Overview: Awarded 2nd place in the annual Intern Combine Competition, where teams of interns innovate for Nike’s future. Our mission is to inspire, empower and serve young athletes with educational in-app content, engaging activities, and innovative AR technology that will ultimately result in “Making Sport a Daily Habit.”

Consumer Data

In App content

Opportunity, Risk, and Competitive Analysis

Full-Funnel Marketing + Launch