Nike Technical Product experience design
Timeline: 9 weeks
On the Technical Product Experience Design team, I worked on the Digital Demand Sensing forecasting tools within Nike that help the company in planning how much to manufacture and ship to their physical stores. In particular, I worked on an onboarding project that helps planners understand and adopt the Pre-Season planning tool.
The intern program
During the IBM workshop in May 2022, we heard pain and confusion from users as they onboarded into a new experience; whether that be a new tool or new feature. We also learned that this would be a key priority enhancement for our users.
This seemed a perfect opportunity for design to lean in and support our Business Success Managers, Technical Managers and Product partners in cross-functional, in-app training. With enhanced onboarding, we could improve the adoption ‘Pre-Season’ and standardized learning.
The onboarding problem space
Recognizing that we only had 9 weeks to research and validate onboarding concepts, we focused on the problem that planners aren’t on even footing when it comes to adoption of the tools, leading to inefficiencies, miscommunication, and redundancy in the planning processes.
Key focus on Mid-Level Management: Working a few seasoned planners in user research, it made sense to push standardization and the future of planning at the highest grain. By driving user engagement to Pre-Season, we can optimize for efficiency and strategic perspectives amongst our planners.
The process
Final Screens
